No Need for Intimidation ...

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Sarah Brooker is our guest blogger this week! Yes, my partners are digging in and sharing their knowledge, tips and tricks!

Sarah is an established business owner and make-up artist. Her talents and years of experience make her a specialist when it comes to make-up artistry and applications. She is our in-house make-up guru as well as running her own businesses full-time.

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Photograph by Ian McCausland Photography

Beauty doesn't have to be intimidating!   

 
Having done makeup for 15 years and 13 of them being in people's home, I have seen a lot and learned a lot. Working heavily in the wedding industry, I have definitely seen a rise in interest of freelance makeup services. Even as "getting your makeup done" has become more popular, and as we see more and more shops like Sephora popping up everywhere, it doesn't always help break it down for the average Canadian simply looking to buy a new lipstick. 

Easy for some of us, that are product junkies, However that is NOT commonly the case. I would say 75% of the brides that I trial own one old mascara and maybe a jar of Carmex. And the thought of approaching a "makeup artist" in the cosmetic department can be intimidating for most. Buying a few staple pieces is crucial and does not have to be expensive. But getting their and knowing where to start is half the battle.

"What do I spend my money on?" 

"Where do I start looking?"

"I want to run to Starbucks and never look back" 

I strongly recommend a store like Shoppers Drug Mart, the Beauty Advisors are hired with experience, and they themselves are all ages, shapes and sizes... They are like you! Another bonus to shopping in an environment like Shoppers is that you have all price points to chose from. So, spend little on your new mascara (Cover Girl will always reign the master of Mascara) but maybe have them test shades on you for a high end concealer, a product that is new to you and a user friendly product is key. And the colour matching, how can you buy a new foundation without a tester? Please, don't EVER do that. 

A brown eyeliner, bronzer, blush and few new lip products ( cause we all know there are a MILLION different types, gloss, chubby pencil, matte, cream, veil, stick, wand, stain and on and on and on) and you can leave with your wonderful little white shopping bag and feel like a million bucks and feeling like you didn't spend that.... And spritz yourself with the latest trending  fragrance on the way out... 'Cause dammit you deserve to feel and look your very best! I'm tired of hearing that your kids don't allow you to have time for makeup in the morning, (mascara takes 3 minutes, and if it's taking longer you need to buy a different mascara)

​Or you work at a hospital with babies and they don't look or care, or your partner doesn't like makeup, it's not about them, and it's not about over doing it, it's about you feeling and being amazing! You can make time for anything you need to if its important enough. I'm not saying you should wear it everyday and change your whole morning routine, I'm just saying we are women, strong, and confident and juggling a million things on the daily, and a little blush goes a long way! Embrace your inner beauty, and be beautiful. There is not any better feeling than a bride tearing up when she looks in the mirror, cause she feels like a gorgeous version of herself... And I love my job all over again.

Sarah Brooker 

"I want to show as many women as I can reach, not only how to be beautiful, But how to stay beautiful" - Estéee Lauder

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